Event performance report

The event performance report shows how each event is selling. You see revenue, the percentage of sponsorships filled, sponsor count, tier distribution, and average order value side-by-side across every event.

• Have at least one event with sponsorships configured.

• Decide whether you want active events only or all events including drafts.

1. Navigate to Sidebar > Reports > Event Performance.

2. Filter by status (Active, Draft, Past) and date range.

3. Sort by revenue, fill rate, or sponsor count by clicking column headers.

4. Click any event row to drill into the event detail report.

5. Use Export CSV to download the table.

• Low fill rate plus high sponsor interest is a signal to add more sponsorship inventory.

• Compare tier distribution across similar events to spot pricing or messaging gaps.

• Use this report monthly to plan which events to promote harder.

Does fill rate include reservations?
Yes. Both online-paid and reservation-claimed sponsorships count as filled.

How is average order value calculated?
It is total event revenue divided by the number of completed orders for that event.

• Event detail report

• Dashboard statistics explained