Min and max order thresholds

Min and max order thresholds control which carts qualify for a coupon. The minimum prevents tiny orders from receiving outsized discounts; the maximum caps the discount on very large carts. Both protect your margins.

• Calculate your average order value so the thresholds feel reasonable.

• Open the coupon under Marketing > Coupons.

1. Scroll to Restrictions in the coupon editor.

2. Set Minimum order amount if you want to require a baseline cart size.

3. Set Maximum order amount if you want to exclude very large carts.

4. Leave either blank to skip that limit.

5. Save the coupon and test it with a sample order to confirm.

• Set a minimum just above your typical small order to encourage upsell.

• Use a maximum on percentage coupons to cap the absolute discount value.

• Communicate thresholds clearly in marketing copy ("$25 off orders over $250").

• Revisit thresholds quarterly as your average order value shifts.

What error do sponsors see if their cart is below the minimum?
Checkout shows the minimum order amount and asks them to add more before applying.

Are taxes and fees included in the threshold?
The threshold compares against the cart subtotal before tax.

• Discount types explained

• Usage limits and per-user limits