Creating a promotion sidebar card

Promotion cards live in the sponsor sidebar and act as soft, ongoing CTAs — "Renew early," "Try our new event," or "Refer a business." Each card supports a title, body, button, background style, priority order, dismiss flag, and active dates.

• Define the goal of the promotion (signup, click, awareness).

• Have the card title, short body copy, and CTA button label ready.

• Decide on background style (solid color or gradient) to match the campaign tone.

1. Go to Marketing > Communications > Promotions and click New promotion.

2. Enter the title, body, and CTA button label.

3. Add the destination URL.

4. Pick a background style — solid for utility, gradient for high-energy promotions.

5. Set the priority. Lower numbers display higher in the sidebar.

6. Mark Dismissible if sponsors should be able to close the card.

7. Set the active date range and recipient targeting (all, specific, or criteria).

8. Click Publish.

• Limit to two or three active promotions so the sidebar stays focused.

• Lead with a verb in the body copy — "Renew now," "Browse next year's events."

• Use trial-day-range targeting to onboard new sponsors with relevant tips.

• Refresh creative monthly to keep the sidebar feeling alive.

Can I A/B test promotion cards?
Not natively. Run sequential tests by swapping copy and comparing click metrics.

Where do promotion clicks show up?
In the promotion's analytics tab and rolled into Notification analytics.

• Creating an announcement banner

• Sponsor targeting criteria explained