Choosing recipients (all, specific, criteria)

Edited

Overview

When you build a broadcast, announcement, or notification, you choose who receives it. Chamberly offers three modes: all sponsors, specific businesses, and criteria-based targeting. Each has its place — pick the smallest accurate audience for the best results.

Before you start

  • Know what outcome you want — informational, transactional, or promotional.

  • Have your audience criteria ready (event purchased, tier, first-rights status, total spend).

  • Be aware that broader sends require stricter unsubscribe compliance.

Step-by-step

  1. Open the recipients section of your broadcast or notification.

  2. Pick All sponsors for chamber-wide announcements.

  3. Pick Specific businesses and select the businesses by name.

  4. Pick Criteria and add filters such as "purchased event = Annual Gala 2026" or "tier = Gold."

  5. Combine multiple criteria with AND logic to narrow further.

  6. Use the recipient count preview to confirm the audience size.

  7. Save and continue with the rest of the message.

Tips & best practices

  • Default to criteria-based targeting whenever possible — it scales as your sponsor list grows.

  • Keep "all sponsors" for genuinely chamber-wide news. Overuse erodes trust.

  • Test your filter by previewing 3–5 names before sending.

  • For very small audiences, consider a personal email instead of a broadcast.

FAQ

Are criteria evaluated at send time?
Yes. The recipient list is generated at the moment of send, so it's always current.

What happens if a sponsor matches multiple filters?
They receive one email — duplicates are deduplicated automatically.

Related articles

  • Sponsor targeting criteria explained

  • Sending a one-time broadcast

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