Reading automation performance

Each automation tracks two key counters: trigger count (how many times the trigger condition fired) and send count (how many emails actually went out). Comparing these tells you whether your conditions are too strict or your audience is too broad.

• Open Marketing > Automations and click into the automation you want to review.

• Be prepared to think about ratios: sends per trigger, opens per send.

• If you compare across months, screenshot or note the numbers each cycle.

1. Locate the Performance card at the top of the automation detail page.

2. Note the trigger count and send count.

3. Calculate the send rate: send count divided by trigger count, expressed as a percentage.

4. Open the linked email log to see opens, clicks, and bounces for individual sends.

5. Compare against your goal. A welcome email should land near 100 percent send rate, while a tightly filtered automation may show much less.

• If the send rate is much lower than expected, audit your recipient conditions.

• Trend the numbers monthly to catch deliverability regressions early.

• Pair high-volume automations with A/B subject testing in future broadcasts.

• Document successful automations and replicate the structure for new ones.

Why might trigger count exceed send count?
Conditions, suppressions, or unsubscribes filter the audience after the trigger fires.

Where do I see open and click rates?
In the linked email log entries under Marketing > Email > Logs.

• Automations overview

• Notification analytics