First Rights Expiration trigger

The First Rights Expiration trigger fires before a sponsor's first-rights window closes, nudging them to renew their sponsorship for the next event cycle. This is one of the highest-ROI automations because it drives renewal revenue without manual outreach.

• Confirm first-rights holders are configured under Sponsorships > First Rights.

• Decide your reminder cadence. Most chambers run 30 days, 14 days, and 5 days before expiration.

• Plan a clear renewal call-to-action and link.

1. Open Marketing > Automations and click New automation.

2. Select First Rights Expiration as the trigger.

3. Set Days before the expiration date (start with 14).

4. Use the email block editor to draft a renewal message. Mention the specific sponsorship by name.

5. Include a one-click link to claim the sponsorship for the next cycle.

6. Save, send a test, and activate.

7. Repeat to create the second and third reminders at different intervals.

• Lead with the value the sponsor received last year (audience, exposure, leads).

• Make the renewal link unmissable: bold button, clear color contrast.

• Offer a phone number or calendar link in case the sponsor has questions.

• Track renewal rates monthly to validate the timing of your reminder cadence.

What if the sponsor already renewed?
The automation skips them automatically once first rights are renewed for the next cycle.

Can I send only to specific sponsors?
Yes. Use recipient conditions to limit by sponsorship, tier, or sponsor.

• Setting recipients and conditions

• Automations overview