All Events Date trigger

The All Events Date trigger applies the same days-before logic to every published event in your chamber. It's perfect for a single, evergreen reminder workflow that adapts as you add new events throughout the year.

• Make sure all upcoming events have accurate start dates and times.

• Choose a single days-before value that makes sense across your event lineup.

• Plan generic copy that works for any event type (golf tournament, gala, mixer).

1. In Marketing > Automations click New automation.

2. Pick All Events Date as the trigger.

3. Set Days before (5 days is a common default).

4. Leave recipients as "all sponsors of the event" so the system auto-targets each event's sponsor list.

5. Use merge tags such as {{event_name}} and {{event_date}} in the subject and body so each send personalizes itself.

6. Send a preview using a real upcoming event for context.

7. Save and toggle to Active.

• Keep copy event-agnostic. Avoid hard-coded venue names or dress codes.

• Pair this with a per-event Event Date trigger when you want extra detail for marquee events.

• Document the automation in your team runbook so staff know it covers every event.

• Review the performance metrics monthly to spot deliverability issues early.

Does this include draft events?
No. Only published events with future dates qualify.

Can I exclude one event?
Yes. Add a recipient condition to exclude specific events, or pause this automation for that single window.

• Event Date trigger

• Reading automation performance