Publishing and sending packages

Once a package is built, you can publish it to your storefront, send it directly to a curated list of sponsors, or both. Publishing controls visibility on the public shop; sending pushes the package via email with a one-click claim link.

• Make sure all child sponsorships are in public or first_rights availability.

• Confirm your default email sender is verified under Settings > Email.

• Decide who should receive the send: a saved segment, a list of subscribers, or specific businesses.

1. Open the package under Sidebar > Packages.

2. Click the visibility toggle in the header and switch to Public.

3. Click Publish. The package appears on your storefront immediately and is included in shop search.

1. From the package detail page, click Send package.

2. Choose recipients: All subscribers, Specific businesses, or paste emails.

3. Pick an email template or write a custom message. Merge tags include the recipient name, package name, and a unique claim link.

4. Preview the rendered email, then click Send now or Schedule.

5. Track opens, clicks, and claims under the package's Activity tab.

• Send to top buyers from last year before publishing publicly to give loyal sponsors first dibs.

• Use private packages for one-on-one negotiations — they only render for recipients with the link.

• Schedule sends for Tuesday or Wednesday morning for the best open rates.

Can I unpublish a package after sending it?
Yes. The send links continue to work for recipients but the package is removed from the public shop.

What happens if a sponsorship sells out mid-send?
The claim link shows a sold-out notice and the package is automatically delisted.

• How sponsors browse and claim packages

• Managing package inventory