Adding sponsorship benefits

Benefits are the bullet list of what a sponsor gets when they buy a sponsorship — logo placement, ticket counts, social mentions, signage, speaking opportunities. They are the most-read part of any sponsorship page and the biggest driver of conversion.

• You need an org_manager or chamber_staff role

• Have a list of benefits drafted before opening the sponsorship

• Plan a consistent format across tiers (e.g., always lead with logo placement)

1. Open the sponsorship from the parent event

2. Click Edit sponsorship

3. Scroll to the Benefits section

4. Click Add benefit

5. Type the benefit text (keep it under one line)

6. Use the drag handle to reorder — top items are seen first

7. Repeat for each benefit

8. Click Save

• Lead with the most valuable benefit (usually logo placement or ticket count)

• Use 4-6 benefits per tier — fewer feels thin, more is hard to scan

• Be specific: "Logo on event signage at registration" beats "Visibility"

• Match benefit format across tiers so sponsors can compare quickly

• If a tier inherits everything from the tier below, lead with "Includes everything in [Lower Tier]" and only list the additions

Can I bold or format benefit text?
Plain text only in the benefits list. Use the long description for richer formatting.

Can I copy benefits between sponsorships?
Yes — clone the sponsorship, then edit the price and name to make it a new tier with the same benefits.

Are benefits shown to sponsors after they buy?
Yes — they appear on the receipt and in the sponsor's account so they have a record of what was promised.

• Creating a sponsorship

• Cloning a sponsorship

• Exposure tiers and the Our Sponsors wall