Reading the event performance report

The event performance report shows you how a single event is doing: sell-through rate, revenue, sponsor list, sponsorship-by-sponsorship breakdown, and first-rights conversion. It is the fastest way to know whether to push harder on outreach or call it sold out.

• You need an org_manager or chamber_staff role

• The event needs to exist (status can be draft, active, or archived)

• Reports populate as soon as the first sponsorship is sold or claimed

1. Open Sidebar > Events

2. Click into the event you want to analyze

3. Click the Performance tab at the top of the event page

4. Review the top stat cards: Revenue, Sponsorships sold, Sell-through %, Open inventory

5. Scroll to the Sponsorship breakdown table to see per-sponsorship status

6. Check the First-rights conversion chart to see how many holders claimed

7. Click Export CSV to download the full report for spreadsheet work

• Revenue — Sum of paid orders. Reservation-only orders show in a separate "Claimed value" total.

• Sell-through % — Sold or claimed sponsorships divided by total inventory.

• Open inventory — Sponsorships still available in public status with stock remaining.

• First-rights conversion — Holders who claimed divided by holders offered.

• Check sell-through 2-3 weeks before the event — anything under 50% means you should ramp outreach

• Use the per-sponsorship breakdown to spot tiers that are not selling and consider price changes

• Compare year over year by exporting the same report from last year's event

• Pair this with the chamber-wide Revenue report under Sales > Reports

Why is my Revenue showing $0?
Either no paid orders yet, or the chamber is in reservation mode. Check Claimed Value instead.

Can I see who specifically bought what?
Yes — the report links to the sponsor list with names, businesses, and sponsorship.

How often does the report refresh?
Live — it reflects orders within seconds.

• Creating a new event

• Sponsorship availability statuses explained